Technical
Technical
codes are the ways which equipment is used to tell a story in media text. E.g
camera work in a film, this include: shot size, long shot, mid shot, close,
extreme close-up, sound, lighting etc.
Written Audio codes
Written
codes refer to any written words that are shown on an image or film. These
include: headings subheadings, subtitles, logos labels, font&size etc.
Symbolic
Symbolic
codes can be decoded on a conational level. It can include: use of colour, lighting,
Juxtapositioning of objects and people.
Furthermore symbols can signify things like: love, hate, power, stereotypes and
inequality.
Codes and
Conventions of a ‘Romcom’ movie:
- Appeals to
anyone who has ever been in love or who hopes to be so soon.
- Characters
in love are distracted and liable to do daft things – comedic value.
- The plot
of a romcom will see an obvious couple taken through a series of
misadventures
designed to keep them apart until the ending (usually when they
get
married).
- Happy
ending (marriage and children).
- Target
audience: Young Women
- Plot
involves male protagonist after female protagonist he fancies and having to
overcome obstacles and rivals for her affection.
- Typical
male and female, heterosexual relationships.
- Male
protagonist offers comedic value due to his incompetence or struggle to attract
female protagonist.
- Soft,
romantic music.
- Stereotypical
gender/sexuality roles.
- Attractive
protagonists, particularly female.
- Very
cliché and stereotypical of the idea of ‘Love’.
- Begins
with introduction of 2 characters to fall or in love or the protagonist (male
seeking woman).
- Twists to
relationship, including a period where it seems the relationship is over until
the end when they reunite and are happy together.
- Filmed in
a big city/town location (e.g. London/New York)
- Flirting
common throughtout film (usually one-way.)
- Costume is
smart and sexy, appealing to the opposite sex.
- Soppy,
light-hearted and lovey-dovey plot.
- Another
male (usually more attractive, clever and wealthy) to compete for females
attention, underdog eventually wins.
- Male
protagonist fails in his attempts to be romantic.
- Unlikely
couple from audience’s point of view at beginning of film, get together at end
of film.
- Scenes of
nudity, sex and intimacy.
- The colour
red represents love, hearts, sexuality and passion.
- The colour
white represents innocence, purity
- The colour
pink represents love, romance and femininity.
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